JKR Advertising and Marketing Business News

New Car Buyers are Thinking Differently This Year

New Car Buyers Are Thinking Differently This Year As the industry comes back to life, buyers are listening to marketing messages differently Posted on March 20th, 2012 by Dealer in News ROCHESTER, Mich. – Foresight Research released the first results from its 2012 Automotive Marketing Communications Study © . Automotive research specialists, Foresight interviewed 7,851 new vehicle buyers in the US, finding: Buyers in 2011 looked for and listened to fewer marketing communications, as a...

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Garrett Donaldson 3/21/2012 3:41:00 PM Comments(0)

JKR SIGNS THREE NEW CLIENTS IN FEBRUARY

JKR signs Three New Clients in February Orlando, Florida It’s a hat trick in February for JKR Advertising & Marketing. The first of the three is Hendrick Durham Auto Mall in Durham, North Carolina. Founded by NASCAR legend Rick Hendrick, the complex features Chevrolet, Cadillac, GMC and Buick. The forthcoming campaign is expected to be very heavy in radio. Hatfield Kia in Columbus, Ohio, a unit of the Sonic Auto Group of over 100 dealerships nationwide [NYSE: SAH] has retained JKR Adve...

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Garrett Donaldson 2/13/2012 3:15:00 PM Comments(0)

JKR SIGNS NEW CLIENT!

Fathers & Sons Volkswagen and Fathers & Sons Kia of West Springfield Massachusetts are JKR’s newest client! Orlando, Florida/West Springfield, Massachusetts Fathers & Sons Volkswagen and Fathers & Sons Kia of West Springfield Massachusetts are JKR’s newest client. Part of the Fathers & Sons Dealers group that also includes under the same banner, Porsche, Audi Volvo Saab, Toyota and Ford. Founded in 1974 by Robert Cartelli with 6 employees, the Kia/Volkswagen opera...

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Garrett Donaldson 12/20/2011 9:28:00 AM Comments(0)

When Branding Attempts Retail

Analysis reveals factory driven "Holiday Sales" don't seem to work all that well. One of the operating principles of retail automotive advertising at JKR is we emphasize to our clients, do not attempt branding. Branding is something best left to the factory and “dealer association” advertising. Ace Metrics, an advertising evaluation firm recently released a report indicating that factory sponsored “Big Bow & Ribbon” spots, were not delivering the goods for 40% of the ...

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Garrett Donaldson 12/15/2011 4:18:00 PM Comments(0)

JKR Holiday Party-Big Fun!-No Arrests!

Last Friday, December 9, at 310 Lakeside in downtown Orlando, the JKR family celebrated our 4th Annual Holiday Mosh Pit....Ok it wasn't a mosh pit but an entirely charming evening filled with a lot of laughs, terrific food & drink and the highlight of the night the Chinese Gift Exchange. There had been considerable discussion as to whether to keep the "Chinese" part in the title, as it excluded other Asian cultures and peoples. But we decided not to yield to political correctness for once an...

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Garrett Donaldson 12/15/2011 3:16:00 PM Comments(0)

Taylor Kia of Boardman sold the most new vehicles during the month...

JKR c lient, Taylor Kia of Boardman, posts the most! Valley Auto Dealers See Sales Rise 4% From The Business Journal , Youngstown, Ohio. Dec. 9, 2011 7:02 a.m. YOUNGSTOWN, Ohio -- Automobile dealers in Mahoning, Trumbull and Columbiana counties enjoyed better sales in November compared to last year, according to an industry report that tracks local showrooms. The Automobile Dealers Association of Eastern Ohio reports area showrooms sold 1,752 new cars and trucks during the month compared to 1,67...

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Garrett Donaldson 12/9/2011 2:43:00 PM Comments(1)

The “F” Word

FROM THIS POINT FORWARD, ALL YOU ARE GOING TO HEAR IS THE “F” WORD, IT BEARS REPEATING…THE “F” WORD, OVER AND OVER AGAIN, THE “F” WORD, THE “F” WORD, THE “F” WORD UNTIL IT SINKS IN…IT’S ALL ABOUT THE “F” WORD. The “F” word is frequency, frequency, frequency. Get the message? It’s a good bet that those who read to the end of this article will spend additional time thinking about the “...

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Garrett Donaldson 12/5/2011 2:12:00 PM Comments(2)

Good news from the auto industry

November Posts Solid Auto Sales, Will More Radio Advertising Follow? In what could be good news for radio if auto sales translate into auto advertising, TOYOTA experienced its first monthly sales increase since APRIL, and joined CHRYSLER and NISSAN in exceeding analysts' estimates. More From AllAccess.com

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12/5/2011 8:52:00 AM Comments(0)

Kia Optima Hybrid Named “Top-10 Cars of the Year” by Hispanic Motor Press Association

From Dealer Communications Magazine It could be the end of the tag line “The Power to Surprise” because at the rate Kia is racking up the awards, one might say, “Not surprising at all.” Michael Sprague, vice president of marketing & communications, Kia Motors America summed it up very nicely, “Kia has undergone a dramatic brand transformation over the past three years, including the addition of our first-ever hybrid model in the U.S., and the Hispanic Motor Pres...

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Garrett Donaldson 11/23/2011 11:59:00 AM Comments(0)

Congressman Mike Kelly – and Fellow Kia Dealer gives his congressional colleagues a piece of his mind!

Fellow Kia Dealer Tells Off Congress Representative Mike Kelly R, PA –3rd c.d. and fellow Kia dealer lays out his colleagues in lavender…he was justifiably incensed and when he declared that he was speaking as an American, not a republican or democrat, he obviously means it. “Our policies make Houdini look like an amateur.” Click the link for the full five-minute dress down of the committee. Congressman Mike Kelly "Tells it like it is."

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Garrett Donaldson 11/22/2011 2:48:00 PM Comments(0)

The Four C's of Radio: Content, Creative, Consistency and Constituency

- An effective radio spot must grab the listener’s attention and be repeated enough times to imprint your message. Content is your core message…your hooks. Match your hooks to make, model, availability and demographics. Creative varies, content is constant [remember… match your hooks all around]. A clear message consistently delivered, works perfectly for today’s buyer. Consistency . Plan your radio flights and stick to ‘em. People tend to listen in at the same time...

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Garrett Donaldson 11/21/2011 3:54:00 PM Comments(0)

JKR Advertising & Marketing Signs Three New Clients in November

November 17, 2011, Orlando Florida, JKR Advertising & Marketing signed 3 new clients in November. JKR is now agency of record for Wild West Kia in Abilene, Texas, http://www.wildwestkia.com/ Sterling Automotive Group of Bryan, http://www.sterlingautogroup.net/ Texas and Big Red Kia of Oklahoma City, Oklahoma. http://www.bigredsports.com/ “Radio is a major component for the media mix, the terrain enables for extended reach and is a big advantage given the geography, another component is...

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Garrett Donaldson 11/18/2011 1:43:00 PM Comments(1)

KIA PUMPS UP KIA CERTIFIED PRE-OWNED PROGRAM

KIA PUMPS UP KIA CERTIFIED PRE-OWNED PROGRAM Every vehicle now comes with a Carfax Vehicle History Report Kia CPO is administered by one of the largest independent finance and insurance leaders, JM&A Group, and starting October 1, 2011, Kia branded vehicles carrying the Certified Pre-Owned label will require a Carfax report.

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11/3/2011 8:54:00 AM Comments(0)

Kia Enhances Certified Pre-Owned Program

IRVINE, Calif. — Kia Motors America, Inc. KMA announced a major improvement to its Kia Certified Pre-Owned CPO program. KMA, which distributes vehicles through its network of authorized independent Kia-brand dealers in the United States, has selected Carfax as its vehicle history provider of choice for Kia’s CPO program. Consumers shopping for a Certified Pre-Owned Kia now can buy with greater confidence – every Certified Pre-Owned Kia vehicle comes with a free Carfax Vehicle H...

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11/3/2011 8:53:00 AM Comments(0)

HYUNDAI MOTOR GROUP BOOTS GM AND FORD OUT OF TOP SPOTS.

October 11, 20011 Schaumburg, IL Experian, a leading provider of market data and intelligence to the automotive industry and policy makers revealed a 49.6% Corporate Loyalty Rate. The report also that HMG’s Kia division that achieved the highest brand loyalty ranking coming in at 47.9%. Way to go Hyundai! Hyundai Motor Group Leads in Corporate Loyalty For First Time, According To Experian Automotive Market Analysis - Click Here Experian Automotive market analysis: Hyundai leads in corporat...

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10/18/2011 2:33:00 PM Comments(0)

300,000th KIA Rolls Off Georgia Line

Atlanta Business Chronicle - by Carla Caldwell, Morning Call Editor Click For Article

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Carla Caldwell 7/11/2011 9:11:00 AM Comments(0)

JKR on Automotive News

JKR Advertising and Marketing on Automotive News Click for article

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6/21/2011 11:39:00 AM Comments(0)

Several weeks ago in Ad Age Daily an article caught my eye

How We Grow Our Ad Agency Or Do you like apples? Several weeks ago in Ad Age Daily an article caught my eye. The topic was how ad agencies were so inept at selling their own services. The attendant blog generated much breast-beating, mea-culpas, parsing and parting: What is selling? The different kinds of selling—consultative, relationship/partnering, hard sell and persuasive. Who should do it, partners and principals, new business development specialists? Yadda yadda, etc. etc. Book lists...

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Garrett Donaldson 5/9/2011 3:31:00 PM Comments(0)

JKR Advertising & Marketing Signs Two New Clients in February

March 10, 2011, Orlando Florida , JKR is now agency of record for University Kia in Bloomington Indiana and Kia of Conyers in Conyers, Georgia. Account Executive Rick Johnson will manage the accounts, “I believe it is a terrific time for auto retail, the difficulties of the past few years have increased focus and imposed greater discipline on the way business is conducted. Accountability is now where it’s at, and as the great majority of our clients consistently out-perform their res...

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Garrett Donaldson 3/23/2011 9:43:00 AM Comments(0)

Quote of the Week

Quote of the Week Quote of the Week You can't do a middle-of-the-road campaign and then be expected to steal share." Peter McGuinness, CEO of Interpublic Group of Companies .' "The middle-of-the-road is where you find road-kill, skid-marks, and broken glass. " Garrett Donaldson, Director of Communications, JKR Advertising & Marketing

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Garrett Donaldson 3/8/2011 11:26:00 AM Comments(0)

Boniface-Hiers Kia Turns in Outstanding Performance in February 2011

Melbourne, Florida. JKR client A. J. Hiers, owner, announced that February 2011 saw triple a digit increase in sales compared to the same period in 2010. “The economy seems to be picking up, and that coupled with an aggressive radio campaign is reaping big benefits for us,” he said. Last year in February, Boniface-Hiers sold 31 new, this year the it was 82, realizing a 164% increase.

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Garrett Donaldson 3/7/2011 9:21:00 AM Comments(0)

SUNTRUP PULLS A HAT TRICK IN THE SHOW ME STATE! SUNTRUP KIA—SUNTRUP HYUNDAI—SUNTRUP NISSAN #1 IN SALES FOR JANUARY 2011

St. Louis, MO. In the greatest tradition of the state motto, the Suntrup organization showed just about everybody this past month. According to Craig Suntrup, “The stars aligned over the past month to bring the four brands —Hyundai, Kia, VW & Nissan together as the top-performing franchises in the state and all under one organization.” “As the auto industry recovers from 2 difficult years, Suntrup never withdrew from the market as others had,” said Richard Braun...

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Garrett Donaldson 2/21/2011 9:21:00 AM Comments(0)

JKR ADVERTISING & MARKETING STARTS OUT 2011 WITH 2 NEW CLIENTS.

As the decade opens, JKR’s future looks entirely optimistic. In the first month of the year, JKR Advertising & Marketing welcomes two new clients; Bill Doraty Kia in Cleveland, Ohio, and closer to home, JKR also signed Palm Kia located in Ocala, Florida. JKR will handle creative, media and public relations for both stores. Managing Partner Jeff Johnson said, “This is a great beginning to what I believe could be a watershed year, but it’s not going to be easy. Nothing is on ...

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Garett Donaldson 2/21/2011 9:15:00 AM Comments(0)

JKR Advertising & Marketing Enjoys Remarkable Growth in a Tough Year

JKR Advertising & Marketing Enjoys Remarkable Growth in a Tough Year JKR partner Kevin Baumann said, “If one were to glance back 24 months when auto retail was under extreme duress – credit was shrinking, the buying public was unenthusiastic, gas prices were all over the place, we partners were very concerned about growing this enterprise. However, and not unsurprising, our concerns were put to rest because of the people who make this enterprise a going concern. Since January 201...

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Garrett Donaldson 1/14/2011 4:47:00 PM Comments(0)

JKR Advertising & Marketing Appoints New Partner

JKR Advertising & Marketing Appoints New Partner Jon Albert of Altamonte Springs, Florida has been appointed partner at JKR. “Joining JKR three years ago as Vice President, Jon’s contribution to the growth and continued success of the enterprise has been outstanding, and as such, is entirely deserving of this place at the table,” said Kevin Baumann, senior partner announcing the news to associates and friends at the annual holiday party held at Ceviche’s on Church Str...

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Garrett Donaldson 1/14/2011 4:45:00 PM Comments(0)

JKR ADVERTISING & MARKETING CLOSES OUT 2010 WITH A BANG!

JKR ADVERTISING & MARKETING CLOSES OUT 2010 WITH A BANG! Signs 3 new clients. Appoints new partner. Reports thirty percent growth. As the decade closes, JKR’s future looks entirely optimistic. In the final month of the year, JKR Advertising & Marketing welcomes Gengras Motor Cars, headquartered in East Hartford, Connecticut. Comprised of Gengras Chevrolet, Gengras Chrysler-Dodge-Jeep, and Kia of East Hartford, other dealer points include BMW of West Springfield, Massachusetts. Movi...

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Garrett Donaldson 1/14/2011 4:43:00 PM Comments(0)

KIA DEALER ELECTED TO CONGRESS

Meet Representative Elect Hon. Mike Kelly, [R] 3rd Cong. Dist. Erie, PA Representative elect Kelly is an auto dealer with 3 franchises; Cadillac, Hyundai and Kia. During the interview he made several references to his business experience as a dealer/principal including Kia and Hyundai. If you wish to see the entire interview click the link below Interview on C-SPAN 11/18/10 C-SPAN INTERVIEW WITH REPRESENTATIVE ELECT MIKE KELLY

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JKR Advertising and Marketing 11/18/2010 5:01:00 PM Comments(0)

From The New York Times In Setback, U.S. and South Korea Fail to Agree on Trade

SEOUL, South Korea — President Obama and President Lee Myung-bak of South Korea failed to reach an agreement Thursday on a long-awaited free-trade agreement, and said they had decided instead to give their negotiators more time to work out differences, which revolved around Korean imports of American autos and beef. Click for Entire Article

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SHERYL GAY STOLBERG and SEWELL CHAN 11/12/2010 9:08:00 AM Comments(0)

From the New York Times: Obama Presses to Complete Free-Trade Deal With South Korea

House is intensifying negotiations with South Korea on revising a free-trade agreement negotiated by the Bush administration, even though the accord still faces opposition from Democratic politicians, labor unions and the Ford Motor Company. Click here for entire article.

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Sewell Chan 11/12/2010 9:05:00 AM Comments(0)

Auto Dealers Win 5 of 6 Elections!

Three of the four dealers running for Congress in this year's election won yesterday…Meanwhile, three former dealers currently serving in the House won reelection… Click for more …

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Garrett Donaldson 11/4/2010 9:53:00 AM Comments(0)

JKR Advertising & Marketing Adds New Position

JKR Advertising & Marketing is please to announce the addition of Mr. Gary P. Bosses in the new position of Vice President of Dealer Development. JKR, an automotive ad agency with nearly 90 clients from coast-to-coast brings added value to their client base with the addition of Mr. Bosses. With nearly 15 years experience in key management positions with Chrysler in both corporate and retail, Gary’s role is to bring added value to client operations and marketing. Vice President Jon Albe...

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Garrett Donaldson 11/2/2010 3:32:00 PM Comments(0)

No Sharks!

Meet Sharky Finn, the world’s most obnoxious and aggressive salesman. Created to comically contrast the difference between unscrupulous and ethical car salesmen, Sharky has just made its debut in the Louisville market with Big M Chevrolet. The tag line to the campaign is “No Sharks!” For those interested in seeing Sharky’s debut, go to Youtube http://www.youtube.com/watch?v=1Xy1K1rR5Wo to see him in action. Standing at nearly 6 feet tall, Sharky has all the characteristic...

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Garrett Donaldson 9/27/2010 3:49:00 PM Comments(0)

JKR Advertising & Marketing Signs New Clients in July

August 10, 2010, Orlando Florida, JKR Advertising & Marketing signed 4 new clients in July, the combined annualized billings amount to 1.6 million in annualized billings. The new clientele include: Mike Finnin Kia of Dubuque, Iowa; Kia of Raleigh, Raleigh, North Carolina; Suncoast Kia of Venice and Sunset Kia in Bradenton both in Florida. Other significant developments for JKR in July include client, Taylor Kia in Toledo, Ohio as being the #1 Kia dealer for July and client University Kia in ...

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Garrett Donaldson 8/11/2010 10:26:00 AM Comments(0)

MEASURABLE RESULTS! IT’S WHAT WE LIVE FOR!

July, 2010 Orlando, Florida July has been a significant month for JKR clients. First, congratulations to client, Taylor Kia in Toledo, Ohio. Posting as the number one Kia dealer in the country for July with new Kia sales of 167. In another success story, Boniface Hiers Kia of Melbourne, Florida who retained JKR a mere two months ago is reporting a 156% increase in new car sales – a complete turnaround in less than 60 days. JKR V.P. Jon Albert commended principal/owner A. J. Hiers not only ...

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JKR Advertising and Marketing 8/11/2010 10:25:00 AM Comments(0)

JKR lands five new clients

JKR Advertising & Marketing has landed five new clients in three states. The Orlando-based firm’s new clients include Century Kia in Tampa; Boniface Hiers Kia in Melbourne; H&H Chevrolet and H&H Kia in Omaha, Neb.; and Spitzer Dodge in Mansfield, Ohio. The contracts amounted to $2.6 million in annualized billings for the firm. As a result of the increased business, the firm was able to hire four new employees, said Jeff Johnson, managing partner of the firm. Read more: JKR land...

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Orlando Business Journal 7/8/2010 3:34:00 PM Comments(0)

JKR Advertising & Marketing Promotes Two and Hires Two

Greetings, Automotive Dealers: It’s been an active month for JKR. “The spate of new business gained since January has sparked considerable growth at JKR.” said Managing Partner Jeff Johnson. “The promotion of Brittany Scott and Mitch Richards to Account Executive is an example of how growth means increased responsibility. Brittany and Mitch possess the professionalism, creative insight and marketing smarts that our clients have come to rely upon.” Johnson added. He ...

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JKR Advertising and Marketing 6/24/2010 10:27:00 AM Comments(0)

JKR July Creative

Greetings Automotive Dealers, We have uploaded a number of great spots for the month of July. Below is the list of the most recent spots in our Creative Gallery: Weston Kia - 'Toy Story' - Radio Spot Mazda of Gatewood - 'Tax Free 4th of July Radio Spot Kia of Lincoln - 4th of July $222 If you would like to view JKR's entire selection of Television and Radio Creative, please call 321-397-0777 to speak with an account executive about securing a temporary log-in. Thanks and keep checking back, JKR ...

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JKR Ads 6/22/2010 10:25:00 AM Comments(0)

Suntrup Nissan of South County #1 Dealer in Mid-West Region!

Greetings Automotive Dealers, JKR client Suntrup Nissan of South County, St. Louis, Missouri has bested all other Nissan dealers in the Mid-West region. Rising to the top of 189 Nissan stores in the region, Suntrup Nissan has upped its numbers and is currently tracking nearly 200 units ahead of last year, an increase of thirty percent. While some dealers in this economy are seeing increases over last year, very few have enjoyed this kind of growth. In a phone interview with General Manager Keith...

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JKR Advertising and Marketing 6/10/2010 11:02:00 AM Comments(0)

JKR Advertising and Marketing is on Linkedin

JKR Advertising & Marketing is on Linkedin. Here you can view JKR’s company profile profile and get to know our people and clients. We welcome you to touch base with us on this ever expanding social networking tool. You can view our public Linkedin profile here Thanks, The Kia Guys One South Orange Ave , Suite 202 Orlando Fl, 32801 321-397-0777 . JKR Advertising and Marketing .

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JKR Advertising and Marketing 5/26/2010 9:16:00 AM Comments(0)

JKR Advertising & Marketing Signs New Clients in April

May 10, 2010, Orlando Florida, JKR Advertising & Marketing signed 8 new clients in seven states in April. Stretching from Metro Philly in the East to Seattle, Washington in the West, the combined annualized billings amount to a robust $3,200,000.The new clientele include Gateway Kia in North Philadelphia, PA; Spitzer Kia of Cleveland Ohio; Williams Kia of Traverse City, MI; Mount Clemens Kia of Clinton Township, MI; Kia of Baton Rouge, LA; Anderson Kia of St. Joseph, MS; Advantage Suzuki of ...

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Garrett Donaldson 5/13/2010 9:25:00 AM Comments(0)

JKR signs 8 clients worth $3.2M

Tuesday May 11, 2010 JKR Advertising & Marketing announced it has signed eight new clients in seven states in April worth a combined $3.2 million in annualized billings. The Orlando-based marketing firm now represents Gateway Kia in North Philadelphia, Pa.; Spitzer Kia of Cleveland; Williams Kia of Traverse City, Mich.; Mount Clemens Kia of Clinton Township, Mich.; Kia of Baton Rouge, La.; Anderson Kia of St. Joseph, Miss.; Advantage Suzuki of Hattiesburg, Miss.; and Performance Kia in Seatt...

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Orlando Business Journal 5/13/2010 9:21:00 AM Comments(0)