JKR SIGNS THREE NEW CLIENTS IN FEBRUARY

JKR signs Three New Clients in February

Orlando, Florida
It’s a hat trick in February for JKR Advertising & Marketing.
The first of the three is Hendrick Durham Auto Mall in Durham, North
Carolina. Founded by NASCAR legend Rick Hendrick, the complex
features Chevrolet, Cadillac, GMC and Buick. The forthcoming campaign
is expected to be very heavy in radio.

Hatfield Kia in Columbus, Ohio, a unit of the Sonic Auto Group of over 100
dealerships nationwide [NYSE: SAH] has retained JKR Advertising &
Marketing as agency of record. The anticipated campaign will be heavy
broadcast TV, with focus on the major networks.

Moving from the Buckeye State to Music City USA, Carnival Kia has also
retained JKR Advertising & Marketing as agency of record. Carnival has
three sale points in the Nashville metro area; Hickory Hollow, Rivergate
and Franklin, Tennessee. Carnival is a unit of the Greenway Auto Group, of
which Orlando Kia is also a member. The campaign will be radio intensive.

Mike Sutherland, Vice President of Development at JKR who is the point
man for each of the accounts said, “It’s great to gain new clients and it’s
very gratifying and somewhat humbling to know the client is placing a lot
of confidence in what we do. It’s a big responsibility.”

The new business grew JKR’s annualized billings to 67 million dollars.