Media
A great message delivered through the wrong media is no message at all.
JKR’s reputation for aggressive rate negotiations is well known and well deserved. Decades of combined experience are brought to bear on your media buy and execution.
JKR is a Licensed Arbitron and Nielsen Agency
Media recommendations are based upon data using the latest methods in technology, data collection, validation and assessment.
The Science of Nielsen and Arbitron
The jargon of surveys, polls and market profiles are best left to professional statisticians, media mavens and political advisors, that being said, the science is readily understandable.
Think of the market as a soup. If one wanted to know what’s in the soup you wouldn’t have to consume all of it, just a few spoonfuls, Arbitron and Nielsen tell us who’s in the soup.
Arbitron and Nielsen collect the time of day, and stations listened to form a statistically meaningful number of listeners in a given market. This is the sample. Then the number crunchers work to create the human face between the ears of listeners and viewers and reveals who’s listening and when.
This enables you to conduct targeted campaigns based upon empirical data rather than gut feeling or “great deals from local reps”. Arbitron and Nielsen help maximize the impact of your radio and TV buy.
Don’t Forget: What great rates Giveth, poor day parts and worthless rotators taketh away.
